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Marketing Area Faculty

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Members of the marketing area at the Odette School of Business hold terminal degrees from internationally known Universities and have worked in or consulted in many industries including: automotive, consumer packaged goods, entertainment, logistics, manufacturing, military, pharmaceutical, and transportation.

Our faculty have published in leading marketing and business journals and presented at noted conferences including: Advances in Consumer Research, Industrial Marketing Management, Journal of Marketing Education, European Journal of Marketing, Journal of Macromarketing, International Journal of Logistics Management, International Journal of Physical Distribution and Logistics, Journal of Business Ethics, and many others.  Our members have also presented at academic conferences sponsored by the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Decision Sciences Institute, and many others.

Major research topics include: social influence on consumption, the automotive industry, business-to-business relationship marketing, lean manufacturing, marketing of arts and culture, word of mouth communication, transportation and business logistics, trust and customer satisfaction, the development of marketing decision making skills, and the effectiveness of marketing simulations.  Many of our faculty are open to collaborative research efforts with external academics and practitioners.

We invite you to learn more about the marketing area faculty members and their particular research interests.

Faculty Member
Office Number
Extension
Bussiere, David 316 Sunset 7014
OB 505
3104
OB 502
4250
OB 512
3152
OB 504
3112
OB 431
3136
Voyer, Peter OB 511 4285
OB 509
3151