Analytics service hoping to serve small and medium-sized businesses

UWindsor MBA grads Paul Brereton and Jeremy Miller

UWindsor MBA grads Paul Brereton and Jeremy Miller hope to use their time in the RBC EPIC Founders Program to build a network of potential customers for their start-up, the Data Company.

The two learned about the program through an earlier experience with the Entrepreneurship Practice and Innovation Centre (EPICentre) and thought it a perfect vehicle to launch their new venture.

“We want to put the power of data analytics into the hands of businesses of all sizes,” says Miller. “We’ve noticed that while businesses in 2019 are collecting more data than ever, they often lack the knowledge and human capital needed to extract its value.”

Brereton says they would like to develop a solid product by Pitch Day.

This program is also an excellent opportunity to really test our business model and get a better understanding on what’s going to work, what’s not going to work and what our customers really want from us,” he says.

The program is intended to help startup founders launch viable ventures, working over 12 weeks to test out their entrepreneurial dreams. This is the first of a series of articles introducing this summer’s participants leading up to a showcase of their prototypes in August at EPICentre.